What is a Franchise?

Definition of Franchise

Before considering buying a franchise or Transforming your business into a franchise, let’s first discuss what a franchise actually is.

A privilege granted or sold, such as to use a name or to sell products or services. In its simplest terms, a franchise is a license from the owner of a trademark or Trade Name permitting another to sell a product or service under that name or mark. More broadly stated, a franchise has evolved into an elaborate agreement under which the franchisee undertakes to conduct a business or sell a product or service in accordance with methods and procedures prescribed by the franchisor, and the franchisor undertakes to assist the franchisee through advertising, promotion, and other advisory services.

The essence of a franchise is in the replication of an idea, method, product, delivery, or service.

The advantage to an entrepreneur of buying a franchise is joining a concept that has already “figured it out”. Having the recipe and ongoing support increases, sometimes drastically, your ability to be successful.

As a franchisor, you need to ask yourself one question: “Is there value to others in duplication the business model that I have created?” If the answer is yes, you may be the perfect candidate to Transform your business into a franchise.

Your Franchise Partner

Your goals and the way we help you achieve them are as unique as you are. The Transformations Process is developed and tailored to your needs. There is no cookie-cutter answer leading to your success so the process starts with listening and learning. Only after fully understanding your goals will the Transformation Process be developed to give you the path to achieve them.

Need Help Transforming Your Franchise?

Reach out to us today and get a complimentary business review and consultation.

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